HERMAWAN, Valent Davrian; KRISTIYONO, Yokie Radnan. The Effect of Live Streaming Interactivity and Consumer Trust on Purchase Intention on TikTok Shop Indonesia . Amkop Management Accounting Review, [S. l.], v. 6, n. 2, p. 659–681, 2026. DOI: 10.37531/amar.v6i2.4214. Disponível em: https://ojs.vifada.id/index.php/amar/article/view/4214. Acesso em: 11 oct. 2026.