RELIFRA, Relifra; MARDIAH, Ainil; FIKRIANDO, Eko. AI Adoption and Functional Performance in MSMEs: Evidence Across Marketing, HR, Finance, and Operations. Amkop Management Accounting Review, [S. l.], v. 5, n. 2, p. 1212–1233, 2025. DOI: 10.37531/amar.v5i2.3299. Disponível em: https://ojs.vifada.id/index.php/amar/article/view/3299. Acesso em: 11 oct. 2026.