PRANANTA, Putu Resta Wira; DARMA, Gede Sri. The Effect of Live Streaming, Gamification, and Interactive Marketing on Impulse Buying Behaviour of Kahf Products on TikTok with FOMO as a Mediating Variable. Amkop Management Accounting Review, [S. l.], v. 5, n. 2, p. 1463–1477, 2025. DOI: 10.37531/amar.v5i2.3052. Disponível em: https://ojs.vifada.id/index.php/amar/article/view/3052. Acesso em: 11 oct. 2026.